Everything you should know about Google’s Stadia

We typically think of companies competing over products — the proverbial “build a better mousetrap.” But in today’s networked age, competition is increasingly over platforms. Build a better platform, and you will have a decided advantage over the competition. And this is what Google is doing.

What is Stadia?

A promise to allow everyone to play games up to 4K, 60Fps from any chrome supported hardware in under five seconds. Google’s idea of what the cloud gaming service should be

Rather than relying on high-end hardware, gamers will be able to rely on Stadia to do all the heavy lifting on its own servers, so that they can enjoy the latest games.

Check out the announcement trailer below.

 

What is interesting regarding the technical aspects, is that Google is really thinking about the future when building Stadia – making it easy to scale in the future.

“STADIA is not constrained by the limitations of traditional console systems. Instead, we have build a truly flexible, scalable and modern platform that allows us to push performance beyond what was previously considered possible.”

There’s still much to learn as Google’s Stadia rolls out, but based on what we played last year, the renamed Project Stream serves as an impressive showcase of what the future of cloud gaming could look like.

Stadia’s Release:

Google didn’t specify a release day for the platform, we currently know it’s just coming this year. Still great news! We know it will launch initially in the USA, Canada and UK.

Stadia’s price

That remains to be seen, it’s not clear if users will pay for individual games or pay a subscription pass or combination of both.

We’re more likely to see the latest as seen working already on platforms like EA’s Origin store and others.

Technical aspects

STADIA – up to 4K, 60fps, HDR, Surround sound. – The future up to 8K, 120+ Fps

No loss in quality, seamless to switch and play on any device.

One STADIA instance will have:

New AMD Chip:10,7 Teraflops of power, 56 compute units, HBM2 Memory.

CPU Custom x86 Processor, 2,7 GHz, Hyperthreaded, Avx2.

Memory 16GB of RAM, Up to 484GB/s transfer speed, L2+L3 Cache of 9.5Mb.

What does this mean for Developers?

No download, no patch, no install – Just play.

As a platform is worth the games it has, they have a partnership with the 2 main GameEngines: UnrealEngine and Unity to empower the developers.

It means in the future, developers will not be constrained by thinking about the hardware limitations their user have. They will be able to focus on building the best experiences they can imagine.

Another platform, another market?

It is possible that with this new gaming platform, user bases will shift in the future from marketplaces like Steam, Origin etc to a more accessible way or it might be that Google will build direct integrations with the marketplaces and allow users that already bought the game to play it using Stadia. It remains to be seen. One thing is clear, the future seems bright for the game industry.

As the world is shifting more and more from products to platforms, Google has taken a big step towards the future.

 

 

Feel free to read more about platforms

Harvard Business Review

Three Elements of a Successful Platform

More articles about Stadia

TechRadar

Everything you should know about Google’s cloud computing Stadia.

Forbes:

Where are the games? Who is the audience?

The Verge

Google’s Stadia looks like an early beta of the future of gaming