User Acquisition and Performance Marketing
Three 45-minute presentations by Joakim Achrén offer you the core of performance marketing. Performance marketing campaigns give you the ability to measure everything from brand reach to conversion rate down to a single ad. The presentations are targeted at everyone interested in user acquisition and performance marketing. Joakim Achrén Shows In A Pragmatic Way What Are The Effective Performance Marketing Tricks That Work For Games, Health Apps, Websites, etc.
Lectures are open for everybody and free of charge.
Please sign up here:
Presentation series is organized by DMR – Digital Media Runway – ESR-project
Thursday 30.1, 16.30-17.15 – User Acquisition and Performance Marketing 1 – The Basics
Thursday 13.2, 16.30-17.15 – User Acquisition and Performance Marketing 2 – Metrics in User Acquisition
Thursday 26.3, 16.30-17.15 – User Acquisition and Performance Marketing 3 – Ad creatives
Location: OuluGameLab, Rantakatu 3
Joakim is the founder and CEO of Elite Game Developers, the go-to resource for games company founders. Joakim joined Supercell in 2011 to run their analytics. In 2013, Joakim founded Next Games, an IPOed on NASDAQ First North in 2017. Joakim left the company in early 2019 and is now building Elite Game Developers, with a podcast and book, is starting and building games companies.
User Acquisition and Performance Marketing 1 – The Basics
Thursday 30.1, 16.30-17.15, OuluGameLab, Rantakatu 3
Understand the basics of User Acquisition for web or mobile, be it a game, Utility application, blog, etc.
How to learn to run marketing campaigns yourself
How To Make Sure You Are Getting A Return For Your Marketing Spend
User Acquisition and Performance Marketing 2 – Metrics in User Acquisition
Thursday 13.2, 4:30 pm – 5:15 pm, OuluGameLab, Rantakatu 3
What are the effective performance marketing tricks that work for games, health apps, websites, etc.?
How to use advanced metrics?
What are the pitfalls to avoid?
User Acquisition and Performance Marketing 3 – Ad creatives
Thursday 26.3, 4:30 pm – 5:15 pm, OuluGameLab, Rantakatu 3
How Automation and Metrics Can Help Optimize Ad Creatives?
The life-cycle of ad creatives
Effective ad creative production
To be reminded of the event, follow us on our Facebook event.