F2P Morning with Teut

09:00 – 10.00 Lecture 1, The Damned App Store

10.00 – 10.15 break

10.15 – 11.15 Lecture 2, Raising ARPPU & Conversion

11.15 – 12.00 speed dating (15min slots)


The Damned App Store

We will start the morning with a presentation about the damned app store. What are the common mistakes and assumptions which might hurt the success of your f2p game? What are the common mistakes you do when starting a f2p game? This session will tell some lessons learned from 10 years of consulting.

Raising ARPPU & Conversion

After a break we will continue with tips & tricks on how to raise ARPPU and conversion in your f2p game. Some best practices and new insights on how this can be done are shared. Curious why even Clash Royale has diminishing returns in ARPPU? Then join this.

Speed Dating

Depending on time left you have the chance to show Teut your game – and listen to his comments and gain valid insight from years of experience, data and knowledge. But remember, you only have a few minutes (time depends on number of interested parties).

About the Speaker

Teut Weidemann is a f2p expert consulting clients all over the world, from small to large. Among his clients were Supercell, Rovio, Jagex, Ubisoft, Techland, Plarium Wooga, Nordeus and many many more. Teut has worked in the games industry for over 30 years now – having shipped too many titles to count. His rst hits were on Amiga (Katakis, Turrican, MUDS among others) and followed by titles of his own studio Panzer Elite & Soldner Secret Wars. He has been an artist, programmer, CEO, creative director and even was the CEO of the public listed publisher CDV. Teut is also known for his, albeit sometimes polarizing, talks about f2p on most conferences.