UA and Performance Marketing 2 – Metrics in User Acquisition

Three 45-minute presentations by Joakim Achrén offer you the core of performance marketing. Performance marketing campaigns give you the ability to measure everything from brand reach to conversion rate down to a single ad. The presentations are targeted at everyone interested in user acquisition and performance marketing. Joakim Achrén Shows In A Pragmatic Way What Are The Effective Performance Marketing Tricks That Work For Games, Health Apps, Websites, etc.

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Thursday 13.2, 4:30 pm – 5:15 pm, OuluGameLab, Rantakatu 3

Starting at 16:30-17:15

  1. What are the effective performance marketing tricks that work for games, health apps, websites, etc.?
  2. How to use advanced metrics?
  3. What are the pitfalls to avoid?

About Joakim Achrén

Joakim is the founder and CEO of Elite Game Developers, the go-to resource for games company founders. Joakim joined Supercell in 2011 to run their analytics. In 2013, Joakim founded Next Games, an IPOed on NASDAQ First North in 2017. Joakim left the company in early 2019 and is now building Elite Game Developers, with a podcast and book, is starting and building games companies.

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Location: OuluGameLab, Rantakatu 3